In this 8-page, interactive, no-fluff guide, ESB Journal’s own Traci Hayner Vanover details the 6-step “Publicity Litmus Test,” the 5 critical self-evaluation questions that will result in a killer press release, the 7 steps to successful self-promotion, and 14 resources from her own personal PR rolodex.

One way that siteowners can earn additional income is by employing affiliate marketing. The process can be cumbersome, time consuming, and downright frustrating. Between signing up with multiple networks, searching for merchants and dropping in the link codes, you are losing precious time that you could be spending elsewhere. The good news is that there is a way to simplify the process. This short video shares a great tool that I have been using to improve conversions, streamline the process, and create more aesthetically appealing links that blend seamlessly with my site. Check out the video on my Facebook fan page (link provided below).